I had never heard of the tiny town of Purmamarca until I arrived in nearby Salta and happened to see a postcard featuring the Cerro de los Siete Colores. I knew at once I had to see the Hill of Seven Colors. The polychromatic mountain, layered in oranges and purples, is a spectacular display of color in the foothills of the Argentinean Andes, standing at the edge of the town, and one of the world’s top natural curiosities. Once I arrived here, however, I quickly learned that the mountain isn’t the only kaleidoscopic thing around: The market in Purmamarca’s only plaza, ablaze with vibrant textiles and clothing, does its fair share in making this village the most colorful place in Argentina. Read more >